RevOps · CRM · AI
A CRM your team trusts. Pipeline and revenue numbers that reconcile. Briefings, dashboards, and workflows that run on top of it, automatically. Central Metric is a fractional RevOps studio. We step in when the work is piling up faster than you can hire, deliver the outcomes now, and build it to stick.
// what we build
Most teams have RevOps or AI, rarely both done well. We bridge them: clean CRM and data underneath, and the automation that finally makes the stack earn its keep.
Your HubSpot or Salesforce architected properly: a clean data model, pipeline stages that match how you actually sell, enrichment and routing, and a warehouse underneath so every number reconciles across calls, CRM, and reporting.
Your inbox, CRM, and calls turned into a clear daily or weekly brief, plus a live dashboard for the numbers behind it: pipeline, KPIs, and CRM stats at the executive, team, or company level.
The repetitive RevOps work, research, routing, updates, and follow-up, handed to AI that just does it, plus assistants trained on your own documents, data, and way of working.
// who we help
These are the moments teams call us in. If one of them is you, it is exactly the kind of gap we cover fast.
You are hiring for RevOps and the search is dragging. We cover the work now, fractionally, while you keep interviewing, and help you shape the role.
It is your first RevOps hire and the function has to exist yesterday. We stand it up from scratch so it is running before the full-time person starts.
You have HubSpot or Salesforce, but the numbers do not reconcile. We rebuild the data model and reporting so every board metric holds up.
You are migrating or consolidating CRMs and it is a mess. We run the migration and the cleanup so nothing breaks in the handoff.
You want to use AI and agents, but no one owns it. We build the agentic workflows into your real stack, in production, not a demo.
You are an agency or PE firm with more delivery than capacity. We plug in as specialist overflow across your clients or portfolio companies.
// how we work
One scoped problem, one working build. If it lands, we keep going. No six-month statement of work before you see value.
Architecture, data plumbing, CRM and workflow build, and analysis. Someone senior is actually driving it, not handing it to a junior.
We design the guardrails, evaluation, and documentation so the system keeps running after we step back. It works in production, not just in a demo.
// proof
Client names withheld by request. The outcomes are real, from work across private equity firms, a holding company, and a software company we co-founded.
A CRM and pipeline rebuilt around how they actually sell, wired to a warehouse for clean reporting. Sales cycle fell from roughly six months to under 60 days.
Custom connectors bridging their full business and data stack. Due diligence compressed from 4–6 months to 4–5 weeks.
An agentic outbound system on top of HubSpot cut per-account research from most of a workday to a quick review, now running 1–2K automated touches a month.
// questions
Both. Most relationships start with a small, fixed-scope build so you can see value before committing. From there it is usually a fractional retainer (a set number of hours a week) or scoped project work. We keep it flexible, and we can start this week.
Yes, that is one of the most common reasons teams call us. We cover the open RevOps or GTM-systems work fractionally while you run the search, deliver the outcomes that cannot wait, and help you shape what the permanent role should actually be.
HubSpot and Salesforce for CRM, BigQuery for the warehouse, Clay, n8n, and MCP connectors for automation, and Claude for the AI layer. We meet your stack where it is.
Yes. We partner with RevOps and AI-implementation agencies as specialist delivery, and with private equity firms across their portfolio companies. We are comfortable operating under another brand or directly.
The first working build is typically weeks, not months. The whole model is designed to get something real in front of you quickly.
// start a project
One problem, one working version. Tell us where your CRM, pipeline, or reporting is costing you, and we will come back with how we would approach it.